Impact

Four Levels Kirkpatrick Evaluation Model

MAGUS Group Coaching measures the success of its coaching programs using the Kirkpatrick Model.  This model ensures that participants not only benefit from a program immediately upon completion, but the program continues to impact that participant’s development through time within his/her organization.  

Below are survey results from a Leader As Coach^SM program designed for a Fortune 50 financial services firm. 

LEVEL 1: REACTION OF LEARNER
What participants thought and felt about the program

LEVEL 2: LEARNING
The resulting increase in knowledge and/or capability of the participants

93% RATED COACHING PROGRAM AS “VERY EFFECTIVE/EFFECTIVE”

	Help me to become a better coach of my directs	Increased self-awareness	Increased awareness of impact on others	Helped me practice & learn new behaviors	Provided resources & tools to support change
Very Effective 60% 73% 53% 60% 47% Effective 33% 20% 40% 33% 46%

 

LEVEL 3:  BEHAVIOR
Extent of behavior and capability improvement and implementation/application of the participants

	I have shared some of what I have learned with my associates and have seen them develop. It has been very rewarding."
	Coaching others to find their own answers reduces the time I spend answering the same questions. Once they discover the answer on their own, they do not need a refresher. They also learn how to solve other dilemmas on their own.”
	By questioning my directs instead of instructing them, I have found that they usually have a solution in mind themselves, often better than my own. They then have huge buy-in to their own solutions, and develop much more through it.”
	I feel like my directs are empowered and engaged. They are driving results too.”

LEVEL 4: RESULTS
The effects on the business resulting from the participant's performance

Direct reports rated managers who had attended the coaching program significantly higher than their non-attendee peers in 5 key areas.